Trendy Fashion | Latest Fashion Trends for Every Occasion

Enterprise Fashion & Retail Experience

Trendy Fashion (Target-Style Omnichannel Store)

Inspired by Target’s scale and category mix, we designed and implemented a modern online experience for a multi-category retailer spanning fashion, groceries, electronics, beauty, and home. The goal: make “everything you need” feel effortless to browse, style, and purchase— especially for fashion-first shoppers looking to complete a look across categories.

We rebuilt the browsing and discovery flow around fashion-led journeys: outfits, occasions, and curated edits. Advanced search and filters make it easy to move between clothing, accessories, and complementary categories (beauty, home decor, tech) without feeling lost in a giant catalog. A conversion-focused checkout and streamlined account area support fast repeat orders on both desktop and mobile.

Fashion-first product discovery Advanced search & filters Personalized recommendations Mobile-optimized checkout

Impact at a glance

+28%

Lift in fashion category conversions

+19%

Increase in AOV via cross-sell

Sub-sec

Perceived page transitions

Omnichannel

Ship, pickup & same-day

The new experience blends editorial fashion storytelling with the reliability of a large multi-category retailer—helping users discover outfits, essentials, and add-ons in fewer clicks.

Problem

The existing online store felt transactional and cluttered:

Generic category pages mixing groceries, fashion, and electronics with no clear hierarchy.
Weak fashion discovery: hard to shop by look, occasion, or trend.
Limited search and filters, forcing users to scroll through long product lists.
Checkout with too many steps, leading to high cart abandonment on mobile.

Solution

We delivered a fashion-led, performance-focused redesign:

New information architecture separating “Fashion & Style” from utility categories.
Occasion-based shopping (office, weekend, party, athleisure) with curated bundles.
Advanced filters (size, fit, material, color, trend, sustainability tags, availability).
Streamlined, mobile-first checkout with guest flow, wallet options, and saved addresses.

Outcome

The revamped platform now:

Supports both “quick grab” utility trips and deep fashion browsing sessions.
Boosts cross-category baskets (e.g., outfit + accessories + beauty add-ons).
Reduces bounce rates via faster loads and clearer product storytelling.
Improves trust through real-time stock, delivery windows, and transparent pricing.

Experience & UX overview

The customer experience is designed around how fashion customers actually shop: discover a look, refine by preference, then complete the basket with complementary products across categories.

Inspiration → Discovery – Editorial home page blocks (“Trending now”, “Work wardrobe refresh”, “Weekend casual”) link into curated collections and outfits.
Smart search & filters – Type-ahead search, visual suggestions, and filters like size, fit, color palette, material, brand, price, sustainability, and in-store availability.
Product detail & styling – Rich PDPs with fit notes, model size info, fabric details, care instructions, look builder (“complete the outfit”), and user reviews.
Basket & delivery options – Mixed baskets (fashion + non-fashion) with clear delivery options: same-day, ship-to-home, or pickup, shown against user’s location.
Account & personalization – Wishlists, saved sizes, style preferences, and reorder shortcuts for staple items (denims, basics, kids’ uniforms, etc.).

Key fashion-focused features

Outfit builder

From any main fashion item (dress, blazer, jeans), users see styled looks with suggested tops, bottoms, shoes, and accessories, all addable in one tap.

Shop by occasion

Pre-built collections for events (wedding guest, graduation, office party, holiday travel) with filters still available for fine-tuning.

Fit & size confidence

Fit notes, user-generated “runs small/true/large” feedback, and size guides with conversion between regions (US/EU/UK) to reduce returns.

Personalized recommendations

Browsing and purchase history fuel “More like this”, “Complete your look”, and “You might also love” carousels on PDP, cart, and confirmation screens.

The result feels closer to browsing a digital lookbook than scrolling a generic grid—while still delivering the depth and value customers expect from a large retailer.

Frontend experience

Component-based layout system for hero sections, carousels, banners, and collections.
Performance-optimized images and lazy loading for product grids and PDP visuals.
Responsive grid layouts tuned for mobile-first shopping sessions.
Accessible color contrasts, keyboard navigation, and screen reader-friendly markup.

Commerce & data layer

Real-time stock updates and pricing sync across categories and locations.
Rule-based promotions (BOGO, bundles, outfit discounts, threshold offers).
Recommendation engine hooks based on browsing, cart, and purchase behavior.
Order history, returns, and pickup/ship status visible from a unified account area.

Typical use cases

Large retailers combining fashion with grocery, electronics, and home goods.
Fashion-first brands expanding into lifestyle, beauty, and home categories.
Marketplaces that want editorial fashion discovery layered on top of large catalogs.
Any retailer upgrading from a basic catalog site to a curated, fashion-driven experience.