We engineered a unified revenue pipeline for a logistics client by tightly integrating Bitrix24 CRM, Apollo for outbound lead generation, and n8n as a central workflow engine. The result: a single source of truth for leads and deals, automated follow-ups, and near real-time insights across marketing, sales, and operations.
Instead of isolated tools and spreadsheets, the client now runs an event-driven integration layer with robust error handling, retries, and observability—designed to scale as new tools and data sources are added to the stack.
Lead entry, deduping, and status updates automated across systems.
Better lead scoring and SLAs on follow-ups from Apollo to Bitrix24.
Webhooks and event queues keep CRM and outreach tools aligned.
Single, enriched contact profile instead of fragmented records.
The logistics team already owned powerful tools—Bitrix24, Apollo, and internal reporting—but everything lived in silos. We connected the dots and added an integration layer that actually understands the sales lifecycle from first touch to closed deal.
Under the hood, the project runs on a robust integration backbone: webhook listeners, REST APIs, queues, and scheduled jobs coordinated by n8n and backed by modern backend tech.
Prospects created or enriched in Apollo trigger webhooks or scheduled exports. n8n ingests the payload, normalizes fields (company, contact, lists, sequence), and applies enrichment where needed.
A Node.js/TypeScript microservice layer performs email and domain-based deduping, merges partial records, and enforces a canonical ID strategy before anything touches Bitrix24.
Using the Bitrix24 REST API, leads, contacts, and companies are created or updated idempotently. Custom fields store Apollo metadata (sequence, source, list, campaign).
Replies, opens, clicks, and stage changes are sent back and forth via webhooks and polling jobs. This allows Apollo sequences to pause or branch based on CRM outcomes.
Integration logs and metrics are stored in a central datastore and surfaced in dashboards. Each sync event has a traceable ID, making it easy to audit how and when a record moved.
