Custom WordPress Membership Site

Custom WordPress (Kajabi + Elementor)

For an e-learning client, we built a modern membership ecosystem that combines the strengths of WordPress, Kajabi, and Elementor. Courses live in Kajabi, while WordPress + Elementor handle the marketing site, landing pages, and member-facing content—presented as one seamless brand experience.

Automated email sequences, drip content, quiz modules, and member-only downloads boosted course engagement by 60%. SSO and custom redirects made it feel like a single platform to end-users, while the client retained the flexibility of WordPress and the power of Kajabi’s course engine.

Membership & gated content Email automations Elementor custom layouts SSO & integrations
Impact at a glance

+60%

Increase in course engagement

Unified

Brand & user experience

Automated

Drip & email flows

No-code+

Client edits via Elementor

The client can now launch new cohorts, sales pages, and funnels without developer intervention, while the foundation (SSO, roles, automations) stays robust and maintainable.

Problem

Before this build, the e-learning business struggled with:

  • Separate systems for marketing site, course hosting, and email—no single source of truth.
  • Inconsistent branding and UX when users jumped between WordPress and Kajabi.
  • Manual onboarding, tagging, and access management for new students.
  • Limited flexibility in editing landing pages and sales funnels without a developer.
Solution

We delivered a unified membership experience:

  • Custom WordPress theme tailored to the brand, optimized for Elementor editing.
  • Kajabi integrated as the course engine, with seamless SSO from WordPress account profiles.
  • Membership tiers mapped to Kajabi offers and WordPress roles for gated content.
  • Email automations and drip sequences triggered on sign-up, purchase, or course progress.
Outcome

The Custom WordPress + Kajabi stack enabled:

  • Higher student engagement via structured cohorts, quizzes, and drip modules.
  • Reduced support load thanks to clear onboarding and self-service account management.
  • Faster campaign launches with reusable page templates and Elementor sections.
  • Cleaner data and reporting across marketing, sales, and learning analytics.

Architecture overview

The solution was designed so WordPress acts as the front-door experience and profile hub, while Kajabi handles course delivery and progress tracking behind the scenes.

  • WordPress + Elementor – Marketing site, blog, landing pages, and member dashboard built with a custom theme and reusable Elementor blocks.
  • Kajabi course backend – Courses, lessons, quizzes, and pipelines configured in Kajabi, mapped to user entitlements.
  • Single Sign-On (SSO) – SSO or secure token-based redirects connect WP logins to Kajabi sessions, so users don’t re-authenticate.
  • Automations & tags – Webhooks / API calls sync purchases, memberships, and tags between payment, WordPress, Kajabi, and email tools.
  • Analytics & tracking – Key funnels (opt-in → purchase → course completion) are tracked via analytics pixels and events on both platforms.
Key features in production
Membership tiers

Free, core, and premium membership levels with tailored access to lessons, downloads, and community spaces.

Drip & cohort flows

Content unlocks over time or weekly, aligning with cohort schedules and reducing overwhelm for new students.

Quizzes & certificates

Kajabi quizzes integrated into the learning path, with certificates and completion badges surfaced in the member dashboard.

Sales-ready pages

High-converting sales pages, upsell sections, and lead magnets built with Elementor, so marketing can iterate quickly.

The overall setup lets the client grow from a few flagship courses to a full academy without needing to replace their stack or disrupt existing users.

WordPress capabilities
  • Custom theme built for speed and Elementor editing.
  • Reusable section and page templates for campaigns.
  • Optimized performance (caching, image handling, clean HTML).
  • SEO-friendly blog and landing page structure.
Kajabi & automations
  • Course and lesson structure aligned with learning outcomes.
  • Email sequences for onboarding, nurture, and reactivation.
  • Tags and segments synced across payment and marketing tools.
  • Progress tracking, completion triggers, and re-engagement emails.
Typical use cases
  • Coaches and educators launching cohort-based programs.
  • Creators turning courses, templates, and resources into memberships.
  • B2B training portals for internal or client education.
  • Hybrid setups where marketing stays on WordPress and courses live on Kajabi/hosted LMS.