Gul Ahmed is one of Pakistan’s most established textile houses, known for premium unstitched fabrics, ready-to-wear collections, and home textiles. The brand needed a Magento 2 platform that could showcase its depth of catalog—lawns, formals, pret, men’s wear, home linen—while staying fast and reliable during peak seasons like Eid, wedding drops, and mid-year sales.
We architected an enterprise-grade Magento 2 implementation focused on performance, discoverability, and merchandising flexibility. From advanced faceted navigation for fabrics to personalized recommendations and slot-aware delivery options, the new experience positions Gul Ahmed as a digital-first textile leader while tightly integrating with their retail and warehousing operations.
The replatformed store transformed Gul Ahmed’s digital presence into a primary sales channel, not just a catalog, with strong support for seasonal collections and fabric-led campaigns.
Before Magento 2, Gul Ahmed’s online experience struggled with:
We implemented an advanced Magento 2 + integrations stack:
The upgraded platform now:
The UX is built around how textile customers think—by fabric, season, and occasion—rather than just generic product grids. Magento 2 provides the backbone; we layered experience design on top.
Frontend structured to support PWA and headless approaches (e.g., React/Vue) in future iterations, while currently leveraging Magento’s theming.
Integration points for ERP/OMS ensure near real-time stock updates across fabric cuts, sizes, and regional warehouses, reducing oversell scenarios.
Full-page cache, Redis, and CDN integration keep category and PDP loads fast even with large, image-heavy collections and campaigns.
Recommendation zones (recently viewed, similar fabrics, complete the look) wired to support rule-based and future ML-driven personalization engines.
These integrations turn Magento 2 into a central hub that coordinates content, catalog, stock, promotions, and analytics for Gul Ahmed’s digital business.
