EZ Vegas Marketing | Conversion-Focused WordPress Marketing Site

EZ Vegas Marketing Website

EZ Vegas Marketing (WordPress + Laravel)

For EZ Vegas Marketing, we designed and built a conversion-led WordPress experience that puts their billboard and street-team offerings front and center. The site guides visitors from high-level brand storytelling into clear service packages, locations, and fast contact flows tailored to local businesses and event organizers.

A modern WordPress block theme powers the marketing side, with subtle scroll-based animations, sticky CTAs, and focused landing pages for each offering. Underneath, a Laravel-backed lead routing service processes contact form submissions, scores them, and forwards requests to the right sales rep—giving EZ Vegas a full-funnel system instead of just a brochure site.

Conversion-focused landing pages Billboard & street-team showcases Block-based WordPress theme Laravel lead routing API

Impact at a glance

+40%

Increase in inbound inquiries

Faster

Lead response time

Mobile-first

Optimized for on-the-go visitors

Always-on

Automated lead handling

The site acts as a 24/7 sales asset—capturing, enriching, and routing leads while giving visitors a clear picture of what EZ Vegas can do for their campaigns.

Problem

Before the redesign, EZ Vegas Marketing faced:

Generic pages that didn’t reflect the energy of Vegas billboards and street campaigns.
Unstructured service information, making it hard for prospects to understand offerings.
Basic contact forms with no routing, scoring, or follow-up workflows.
No modern WordPress blocks or patterns, so every new page required manual work.

Solution

We delivered a conversion-optimized, modern stack:

Custom WordPress block theme with reusable sections for services, case studies, and CTAs.
Dedicated landing pages for billboard, street-team, and activation packages.
Multi-step quote forms that capture budget, timeline, and campaign goals.
Laravel microservice to process form data, apply routing rules, and notify sales channels.

Outcome

The new EZ Vegas Marketing site now:

Highlights key offerings in a way that matches the brand’s bold, street-level energy.
Turns more visitors into leads with clear journeys from hero to contact form.
Automatically routes and enriches leads via the Laravel backend for faster follow-up.
Gives the team a scalable, pattern-based WordPress build for future campaigns.

Architecture overview

The architecture combines a modern WordPress marketing front with a Laravel backend that handles the operational side of lead management and reporting.

WordPress block theme – Gutenberg blocks, custom patterns, and ACF-powered fields structure content for services, packages, and case studies.
Component-based design – Hero sections, offer grids, testimonials, and FAQ blocks reused across multiple landing pages for rapid setup.
Laravel lead service – REST endpoints receive form submissions, score leads, and apply routing rules (by service, budget, or region).
Notifications & CRM handoff – Leads are pushed to email, Slack/Teams, or CRM with structured payloads for sales follow-up.
Analytics & funnels – Key funnel points (landing view → form start → submit) tracked so campaigns can be optimized over time.

Key features in production

Service story pages

Billboard and street-team offerings broken down into clear benefits, visuals, and use cases for events, launches, and local awareness.

Conversion UX patterns

Sticky CTAs, scannable sections, and subtle animations draw attention to next steps without overwhelming the user.

Smart contact forms

Multi-step forms capture campaign details and feed into Laravel APIs for routing and lead scoring.

Marketing-friendly editing

Content teams can build new landing pages using existing blocks and patterns without needing a developer each time.

With this setup, EZ Vegas can launch new offers quickly while knowing that every new page plugs into the same lead capture and routing pipeline.

Modern WordPress capabilities

Gutenberg block theme with custom blocks and patterns.
ACF-powered fields for structured content and offers.
Performance-focused setup (caching, optimized assets).
SEO-friendly URLs, schema markup, and meta handling.

Laravel & integrations

Laravel API layer for lead intake and routing logic.
Integration hooks for CRM, email, and team chat tools.
Queued jobs for notifications and follow-up workflows.
Extensible architecture for future dashboards and reporting.

Typical use cases

Out-of-home and billboard agencies needing better digital funnels.
Street-team and experiential marketing brands showcasing offerings.
Agencies that want WordPress for content and Laravel for ops.
Teams running recurring campaigns that rely on fast, high-intent lead capture.