Klug Properties | High-Performance Real Estate Website

Klug Properties Real Estate Website

Klug Properties (Real Estate Website)

We built a high-performance real estate experience for Klug Properties with a Gatsby-based frontend, smooth page transitions, and SEO-first architecture. Property pages load quickly, listing grids feel instant, and users can browse neighborhoods, property types, and saved searches without friction.

Under the hood, a Laravel + WordPress stack powers content, leads, and integrations. A custom Sage theme running on Acorn + Composer ASF manages the WordPress side, while a semantic search layer lets visitors search more like humans do (“family home near parks with parking”) instead of wrestling with rigid filters.

Gatsby fast-load frontend Semantic property search Sage + Acorn + Composer ASF Laravel + WordPress backend

Impact at a glance

Instant-feel

Perceived load & navigation

SEO-first

Gatsby + WP content model

Structured

Listings & neighborhoods

Lead-ready

Integrated forms & CRM hooks

The website now functions as both a premium brochure for the brand and a practical tool for buyers to discover, filter, and inquire about properties quickly.

Problem

Klug Properties needed more than a generic listing template:

Slow, template-based real estate pages with heavy themes and plugins.
Weak SEO structure, making it hard to rank for local property and neighborhood terms.
Rigid search and filter UX that forced users into narrow combinations.
No clean separation between marketing content, listings, and lead capture flows.

Solution

We delivered a modern, hybrid architecture:

Gatsby frontend for static generation, fast loads, and smooth animations.
Laravel + WordPress backend powering listings, content, and admin workflows.
Sage theme with Acorn + Composer ASF to keep the WP layer lean, modular, and testable.
Semantic search to let visitors use natural-language queries and richer filters.

Outcome

The Klug Properties site now:

Loads quickly, even on mobile, with image optimization tuned per breakpoint.
Provides clean navigation between areas, property types, and featured collections.
Captures qualified leads directly into CRM or email flows without manual steps.
Presents Klug Properties as a premium, design-forward brand in their market.

Architecture overview

The website architecture cleanly separates content management, listing logic, and the high-performance frontend, so each layer can evolve independently.

WordPress (Sage + Acorn + Composer ASF) – Custom theme for managing pages, blocks, SEO fields, and non-listing content with a clean editor experience.
Laravel services – APIs for property listings, agents, neighborhoods, and semantic search endpoints consumed by Gatsby.
Gatsby frontend – Static generation for main pages and listing overviews, with incremental builds for updated properties and content.
Semantic search layer – Index of listings and attributes allowing natural-language search and flexible filters (price, area, amenities, tags).
Lead capture & routing – Forms and CTAs connect to email/CRM via webhooks so inquiries are assigned to the right agents or offices.

Key features in production

Curated listing pages

Detail pages with galleries, floor plans, amenities, and nearby points of interest, optimized with responsive images and structured data.

Smooth animations

Subtle transitions and scroll effects enhance the premium feel without impacting performance or accessibility.

Semantic search & filters

Visitors can search by phrases like “modern apartment with balcony” and then refine by price, bedrooms, and neighborhood.

Editor-friendly blocks

Marketing sections (hero, highlights, testimonials, featured areas) are managed as reusable blocks in WordPress, so content teams can update pages without code.

This structure gives Klug Properties the best of both worlds: a fast, modern frontend and a flexible CMS + application backend they can extend over time.

Frontend capabilities

Gatsby-based SPA-like feel with static generation.
Smooth animations and micro-interactions tuned for a premium brand.
Responsive grids and cards for listings, agents, and neighborhoods.
SEO-friendly markup, sitemaps, and Open Graph metadata.

Backend & stack

WordPress with Sage, Acorn+1, and Composer ASF for structured theme development.
Laravel services for APIs, listing logic, and integrations.
Semantic search layer indexing key property attributes.
Lead and form integrations to CRM / email platforms.

Typical use cases

High-end real estate brands wanting a fast, design-forward web presence.
Agencies needing SEO-friendly listing pages with flexible content blocks.
Brokerages consolidating listings, blog, and lead capture into one hub.
Any property-focused site that needs semantic search on top of a CMS + app backend.