We built a modern, responsive WordPress site for °CRYO that highlights wellness, fitness, and recovery services across their global locations. The experience focuses on clear service storytelling, fast page loads, and simple user journeys from discovery to booking.
Behind the scenes, the platform runs on an advanced WordPress stack with Vagrant for local development, Docker-based environments for staging/production, and Jenkins-powered CI/CD pipelines. Reusable content blocks let the marketing team launch new campaigns, locations, and promos without breaking the design system.
The °CRYO site now supports brand campaigns, new location launches, and service updates without needing a full dev cycle each time, while staying stable and fast under load.
°CRYO needed a platform that matched their global brand and operations:
We delivered a modern WordPress + DevOps-driven setup:
The °CRYO site now:
The architecture is built around a hardened WordPress core with modern tooling for environment parity, automated testing, and smooth deployments across multiple stages.
Dedicated layouts for cryotherapy, recovery, and wellness programs, with benefits, FAQs, and strong CTAs to book or inquire.
Multi-location structure with location-specific hours, offerings, and localized content for different regions.
Reusable hero, highlight, and offer blocks so campaigns can be spun up in minutes without custom code.
Logging, basic health checks, and environment-specific configs ensure that the site remains stable as new features roll out.
This setup gives °CRYO a platform that feels premium to visitors and behaves like a well-engineered product for the internal tech and marketing teams.
