Level up your healthy habits – with a little help from your friends.
For a fast-growing wellness brand, we designed and built a Webflow-based fitness app experience that turns daily habits into a social game. Users can log workouts, track water intake, steps, sleep, and other habits, while staying motivated through friends, challenges, and community accountability—without ever leaving a polished, responsive Webflow interface.
Rather than a static marketing site with off-platform spreadsheets and scattered mobile apps, the client wanted a unified hub where members could discover programs, join challenges, track progress, and celebrate wins together. Webflow powers the front-end experience and content management, while integrations handle real-time habit data, leaderboards, and automated reminders, creating the feel of a full-fledged fitness product inside the browser.
The result is a social fitness platform that feels app-like on mobile, launches new campaigns quickly, and gives both the coaching team and end-users clear visibility into habits, streaks, and results—without sacrificing performance, branding, or maintainability.
Members can join a program, invite friends, track daily habits, and see progress charts without installing a separate native app. The front-end remains fully editable by the marketing and coaching teams using Webflow and CMS collections.
Behind the scenes, structured data and event tracking give the client clear insight into which habits stick, which challenges drive the most engagement, and where to focus future coaching products and offers.
Before this build, the fitness brand’s digital experience looked more like a patchwork than a product:
We created a Webflow-based app experience that combines habit tracking, social features, and campaign pages in one cohesive system:
The Webflow-based fitness app transformed a fragmented experience into a measurable, scalable product:
The architecture was designed to let Webflow own the user-facing experience, while background services and integrations handle data, automations, and analytics. This keeps the interface fast and on-brand, but still powerful enough to feel like a full fitness app.
Users can see daily habit tiles, completion states, and weekly charts that summarize how consistently they are hitting their goals across workouts, nutrition, and recovery.
Time-bound challenges with leaderboards, team scores, and squad views that highlight who is on streak, who needs encouragement, and which groups are most engaged.
Visual rewards for hitting milestones (7-day streak, 30 workouts completed, etc.), surfaced in the dashboard and shareable to social channels to drive organic growth.
High-converting Webflow pages for each program and challenge, integrated with sign-up and payment flows so users move directly into onboarding and tracking.
Additional features, such as “weekly recap” summaries and coach-curated recommendations, were designed from the start so the platform can grow from simple habit tracking to a full coaching and community ecosystem.
This foundation gives the client flexibility to expand into corporate wellness, partner challenges, or hybrid online/offline programs without rebuilding their core product experience.
