Enterprise Fashion & Fragrance E-commerce

Junaid Jamshed (Magento 2 Fashion & Clothing Perfumes Store)

Junaid Jamshed (J.) is one of Pakistan’s most recognizable fashion and lifestyle brands, offering traditional and contemporary apparel, accessories, and a signature line of clothing perfumes. The brand needed a Magento-based platform that could handle high traffic, seasonal launches, flash sales, and an ever-expanding catalog—without sacrificing performance or brand storytelling.

We designed and implemented a Magento 2 commerce experience tailored for fashion and fabric fragrances: curated collections, rich product storytelling, and cross-category journeys that connect clothing, accessories, and fabric perfumes. On top of core Magento, we introduced custom modules for outfit-based recommendations, localized payments, and promotions that can be orchestrated by the marketing team without developer intervention.

Magento 2 enterprise setup Fashion & perfume storytelling Elastic search & advanced filters Mobile-first shopping experience
Impact at a glance

+30%

Growth in online revenue

+22%

Increase in perfume attach rate

Sub-sec

Perceived catalog loads

Omnichannel

Store + online harmony

The Magento foundation supports high-volume campaigns (Eid, wedding season, fragrance launches) while keeping the browsing and checkout experience fast, stable, and on-brand.

Problem

The brand’s previous online presence could not keep pace with growth:

  • Limited support for complex categories (kurta, abaya, kids, perfumes, accessories).
  • Slow performance during peak events and fragrance launches.
  • Basic filtering, making it hard to combine size, fabric, color, and scent preferences.
  • Promotions and seasonal campaigns requiring developer changes and long lead times.
Solution

We implemented a Magento 2 commerce stack tailored to fashion and clothing perfumes:

  • Re-architected catalog structure with clear separation of apparel, fragrances, and bundles.
  • ElasticSearch-powered search and layered navigation for size, fabric, fit, color, scent family, and price.
  • Custom Magento modules for “Complete the look” and “Pair with this fabric perfume”.
  • Promotions engine configured for seasonal sales, BOGO, gift-with-purchase, and perfume-specific offers.
Outcome

The Magento-powered store now:

  • Handles fragrance and apparel launches at scale with predictable performance.
  • Increases cross-sell between clothing and fabric perfumes via contextual recommendations.
  • Empowers marketing to configure campaigns and landing pages without developer support.
  • Delivers a consistent, premium feel across desktop, tablet, and mobile shoppers.

Experience & UX overview

The experience is centered on fashion and fragrance journeys: users can build outfits, match them with complementary fabric scents, and check out quickly—without feeling overwhelmed by catalog size.

  • Fashion & fragrance discovery – Curated home sections for new arrivals, seasonal edits, and signature clothing perfumes linked to fabric types and occasions.
  • Advanced search & filters – Search across apparel and perfumes; filters for size, fabric, color, scent family (floral, oriental, woody), intensity, and occasion.
  • Product detail storytelling – Rich imagery, fragrance pyramids (top/heart/base notes), fabric recommendations, and suggested pairings with outfits.
  • Basket & checkout – Mixed apparel + perfume baskets, clear shipping options, COD/online payments, and a condensed checkout designed for mobile usage.
  • Account & loyalty – Order history, re-order shortcuts, saved measurements, and fragrance favorites to speed up repeat purchases.
Key Magento experience features
Clothing + perfume bundles

Configurable and bundled products let the brand sell coordinated outfits with matching fabric perfumes at special bundle pricing.

Seasonal landing pages

Magento CMS blocks and page builder used to launch Eid, wedding, and winter fragrance campaigns quickly, without code changes.

Localized experience

Regional pricing, payment methods (COD, cards, wallets), and shipping rules tuned for local markets and international customers.

Performance & caching

Full-page cache, Redis, and optimized image handling ensure category and PDP loads stay smooth even under campaign traffic spikes.

The end result is a Magento-driven flagship store that feels like a curated fashion and fragrance destination—not just a large product grid.

Magento stack & integrations
  • Magento 2 with multi-store support for apparel, perfumes, and regional sites.
  • Elasticsearch for catalog search, auto-suggest, and layered navigation.
  • Custom modules for outfit recommendations and perfume pairings.
  • Payment and logistics integrations aligned with local carriers and gateways.
Operations & marketing tools
  • Magento promotions and cart rules for seasonal sales and fragrance campaigns.
  • CMS blocks and page-builder sections for home, lookbooks, and campaign pages.
  • Integration hooks for email/SMS marketing and abandoned-cart flows.
  • Reporting for category performance, attach rates, and promotion uplift.
Typical use cases
  • Fashion and lifestyle brands with strong fragrance or fabric perfume lines.
  • Heritage brands modernizing their e-commerce stack on Magento.
  • Retailers needing complex promotions and bundling logic (outfits, sets, combos).
  • Any apparel + fragrance brand seeking a scalable, Magento-based flagship store.